ALM ? An Integrated Media Company ? Marketing Manager ? Events

Marketing Manager ? Events

ALM, an integrated media company focused primarily on the legal and real estate sectors seeks a driven, proactive marketing manager to formulate strategy and aggressively execute multi-level, integrated marketing plans and programs for 12+ annual legal trade shows and conferences for the ALM Events group. This hands-on multi-tasker will manage all forms of marketing through traditional and non-traditional channels of distribution and new/social media. Qualified candidates must posses a minimum of 4 years of marketing experience, preferably within the event industry. Extensive experience with email marketing and list selection is a must. The ideal candidate will be extremely organized, capable of working well within tight deadlines, an excellent writer and a consummate team player.

Responsibilities include:

• Planning, managing and executing marketing campaigns, including direct mail, email marketing, print and online campaigns, social media, press releases and various other promotional avenues
• Demonstrating ability to gain an understanding of various markets; managing and developing prospective databases; scheduling and executing marketing campaigns
• Developing and maintaining strategic partnerships
• Managing event marketing budgets
• Developing and maintaining event web sites as needed
• Analyze existing programs and marketing efforts for effectiveness
• Working closely with creative department to develop and traffic marketing collateral
• Copywriting and proofreading brochures, email promotions, press releases and related marketing collatera

Requirements include:

• Bachelors in marketing, business or related field
• 4+ years marketing experience required.
• Familiarity with event marketing preferred
• Proficiency using MS Word and Excel
• Knowledge of basic html helpful but not required
• Demonstrated knowledge in working with databases
• Ability to think strategically
• Ability to work in fast-paced, team-oriented environment
• Excellent communication, creative, writing, analytical and organizational skills are required.
• Able to multi-task, make decisions quickly and be creative
• Must be highly detail oriented & possess solid organizational skills
• Strong writing skills

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements to opportunities@alm.com for immediate consideration.? Only candidates selected for interviews will be contacted.? No phone calls or agencies please.? ALM is an equal opportunity employer that encourages and values diversity.? M/F/D/V

ALM, an integrated media company, is a leading provider of specialized business news and information, focused primarily on the legal and commercial real estate sectors.? ALM?s market-leading brands include The American Lawyer, Corporate Counsel, GlobeSt.com, Insight Conferences, Law.com, Law Journal Press, LegalTech, The National Law Journal and Real Estate Forum.? Headquartered in New York City, ALM was formed in 1997.? For more information, visit www.alm.com.

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Source: http://www.alm.com/marketing-manager-events/

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