Nimble Goes After Salesforce, Wants To Be The ?Pandora Of Contacts?

Jon Ferrara?thinks Salesforce is doing it wrong when it comes to social.?The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. "We are effectively Salesforce but social," he says, taking a jab at what is now the 800-pound gorilla. Salesforce would counter that it has Chatter?and Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle). Ferrara just hired away the product director who made Chatter Mobile, Jason McDowall, who will now head up the team building Nimble's mobile apps.

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