Published August 24, 2012 ? Seems like just a few years ago, people were debating whether or not to establish a ?social presence? with their business.
Now the mere thought of a business not having social profiles is enough to put any internet marketer into anaphylactic shock. Well, maybe not.
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Even though we?re ?prepared? for it, it?s still staggering to see how social media has become part of life. Not a day goes by when you don?t at least hear the word ?Facebook? once. And, if you?re like one of its nearly one billion active users, you probably check Facebook at least once a day.
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Social media?s not going away, which is why you see virtually every major business with a social media profile. But it?s one thing to have a social profile ? it?s quite another to get any value out of your profile.
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There?s still a lot of confusion when it comes to social media. In today?s article, we?re going to clear up an issue many Facebook business page owners don?t know about ? improving EdgeRank.
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You?ve probably noticed: the Facebook news feed is fluid. It displays the most relevant content to you at any given moment. Often, you?ll see updates from people who aren?t your friends, but they?re sharing something related to one of your friends ? something Facebook feels you?ll be interested in.
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EdgeRank is an algorithm Facebook uses to ?rank? content on your news feed.
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An ?edge? is something on Facebook that can be interacted with. Here are some examples of edges:
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? Status Updates
? Picture Posts
? Comments
? Trending News
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Once an edge is displayed on the news feed, EdgeRank defines who will see it. EdgeRank is defined by interaction (among other things). In general, the more interaction an edge gets, the more people will see it.
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So if you post a status that gets hundreds of likes and comments, lots of people are going to see it. On the other hand, if you post a status that doesn?t get any likes or comments, it?ll likely only stay in the news feed for a short time before dropping off.
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And its highest points, edges that are not immediately relevant to you may be displayed on your news feed. This is because Facebook?s deemed them as potentially relevant due to their EdgeRank, so they display them to a massive network of people.
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What Does This Have to Do With Business?
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Well isn?t it obvious? With your Facebook page, you want to make sure every ?edge? has a good chance of being interacted with.
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This way, you can expose your business?s message to as many people as possible. Yes, this is a fantastic way to get new customers. But it does take some trial and error. You need to see what your immediate followers like. Remember, they?re the first people you need to interact with.
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Your followers will see an edge and decide what to do. If they interact with it, its EdgeRank will increase, dramatically increasing the number of people who potentially see that edge.
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Here are a few things you can do to increase the EdgeRank of your update:
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1)?Post Pictures ? people don?t want to read paragraphs on Facebook. They want to be entertained. So posting relevant-yet-humorous pictures can go a long ways towards increasing EdgeRank.
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2) Link to Other Companies ? When you post something, you can choose to tag another company in it (or an individual). Doing so ensures that person or brand will be notified of it, increasing their chances of interacting with it. If you can connect with another business page, you expose your company to all of their customers.
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3) Be Location Specific ? Post updates specific to the location you?re in. Then, the status will be shown to other people in that particular location. Since it?s highly relevant to them, chances are they?ll interact with it, increasing edge rank.
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